Brand managers are responsible for the creation and promotion of a product line or a “brand”. Usually they start their careers as marketing assistants and in a couple of years they become brand managers, then product managers, and finally marketing managers. The distinction among these jobs is not strict; it depends on choices, organization and on the size of the company.
This professional profile works in marketing oriented companies, i.e. companies that attach great importance to advertising strategies and corporate image, because of their size and products. Other possible working sectors are: advertising agencies, research institutes and media centres.
Brand managers, just like product managers, must be able to plan objectives, strategies and actions needed to produce and market goods or brands. They must be skilled on advertising strategies, communication media and promotional activities. Regardless of their working sector, brand managers need to know how to carry out quantitative and statistical analysis, find new and innovative solutions, have a strategic vision that allow them to work in the short or in the long period.
In order to work as brand manager you need to have entrepreneurship skills, deep knowledge of market and consumers, good knowledge of a foreign language and be experienced with IT.

Qualifying courses
Corso di Laurea in Relazioni pubbliche e comunicazione d'impresa;
Corso di Laurea in Comunicazione, media e pubblicità;
Corso di Laurea magistrale in Marketing, consumi e distribuzione commerciale;
Corso di laurea magistrale in Strategia e comunicazione della marca, moda e design;
Master in Marketing Management;
Master di Specializzazione: Marketing e Communication Management.

Educational institutions
Università IULM;
Università Cattolica del Sacro Cuore;
Business School Sole 24 ORE.