Web marketing managers are in charge of formulating a strategy about the company presence on the web in order to achieve and keep a competitive advantage on web users. This is done by using web information about market potentiality, new technologies and competitors. Web marketing managers are in charge of increasing the number of clients, assisting and consolidating the relations with existing clients, promoting online services and keeping constantly in contact with their webpage users. Web marketing managers work close to website project managers and technicians who create websites.
Web marketing managers can be very useful both for Business to Business and for Business to Consumer companies.

Education
The most advisable education for the job is a degree in economics or communication, followed by courses in marketing and e-business. Web marketing managers need online communication and advertising skills as well as an excellent knowledge of English.

Qualifying courses
Executive master in Social media marketing & web communication. La comunicazione aziendale nel web 2.0.

Educational institution
Scuola di comunicazione IULM

External links
Connecting-managers, social network for marketing and communication professionals aimed at starting a fruitful cooperation based on professional as well as human trust.

Source
Università IULM, Istituto di comunicazione.